Our story starts in 2006, when our founder asked: why can’t men’s underwear be better? After spending hours on a fishing trip in a clammy ocean suit, he wondered if there was a way to fend off the uncomfortable effects of chafing and friction down south.
The answer was SAXX. Simply put, this is underwear designed differently. Our technologies move with you and deliver revolutionary comfort every step of the way.
Thanks in large part to the patented BallPark Pouch™ – our defining piece of internal tech – men now know that underwear isn’t just an afterthought. It’s the foundation of a comfortable and distraction-free day.